The Should-Free Life and Business Podcast

29: "You should finish your work before you play"

I’m joined by the luminous Sue Anderson, massively successful copywriter and the visionary behind Wild Woods Retreat, a 30-acre haven she built (literally with her own hands) in the Smoky Mountains to help entrepreneurs step out of hustle culture and back into their bodies and creativity.
Sue’s story is the quiet but life-changing revolution so many of us need: after 17 years of nonstop grind, raising children while running a booming copywriting agency and doing all the “right” things the hustle bros told her to do… she hit burnout - and hard.
Then she started getting out into nature and playing more.
That eventually led to relaxing more, deeper nervous system regulation and finally one day, the wild spontaneous idea to sell up everything, buy land and create a retreat centre for entrepreneurs to begin doing the same.
In this super energising convo, we chat about
✨ How hustle culture hijacks our nervous systems and tricks us into believing rest is something we must earn
✨ Why your best ideas arrive when you stop trying and let your whole self take a damn break
✨ The neuroscience of rest and why being “unproductive” is often the smartest business move you can make
✨ How sensory rest, boredom and slowing down unlock creativity and problem-solving
✨ Why nature regulates us in ways Netflix simply can’t
✨ The power of simple practices like sit spots, forest bathing and tiny micro-moments outdoors
✨ The gorgeous philosophy behind Wild Woods Retreat: a place for entrepreneurs to soften, breathe, hear themselves again and remember that they are part of something bigger and far more abundant than their to-do list.
🎧 This is the reminder we all need that we absolutely don’t have to finish all the work before we get to play. And maybe, just maybe, to go find your own sit spot after listening.
❤ If you loved this episode, don’t forget to Subscribe to the podcast and leave a 5-star review—it’ll help more people discover the show and start their should-free journey too!
🌻 Connect with Sue
Learn about Wild Woods Retreat: wildwoodsretreat.com
Sue’s podcast, Entrepreneurs Gone Wild: entrepreneursgonewild.com
Connect on Facebook
Connect on Instagram @entrepreneursgonewild
👯‍♀️ Come hang out with me!
Connect with me on LinkedIn
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Join my mailing list
Check out what else I do on my website: jamiepei.com

28: "I should have my life sorted out by now"

I’m joined by Lesley Andrew, artist and trauma-informed art psychotherapist and creator of the PACE framework, for a rich reality-check convo about the pressure to “have your life sorted out” and how that expectation keeps so many of us feeling behind, stuck or not enough.
Lesley shares how art and creativity can support emotional regulation, give us access to feelings we struggle to articulate and help us navigate life transitions - the ones we’ve chosen and the ones that spring unexpectedly on us - with more compassion.
We explore the societal scripts that tell us what life should look like, and how to reclaim your own pace, your own path and your own definition of a “sorted” life.
Join us to explore:
The healing power of art when you’re struggling to find the words to express how you really feel
Emotional regulation through crafting and making: knitting, collage, scribbling, paint and all creative forms
How to navigate life changes like perimenopause, illness, grief, and unconventional life choices with more grace and kindness for ourselves
The societal timeline of “sorted adulthood” and what it means to break away from it
Lesley’s PACE Framework — Pause, Act, Create, Empower — and how to use it to move through stuckness and life challenges
🎧 This is for you if you’ve ever felt you need to ‘sort your life out’ because chances are, as Lesley will show you, you already have. You just need to own it.
❤ If you loved this episode, don’t forget to Subscribe to the podcast and leave a 5-star review. It’ll help more people discover the show and start their should-free journey too!
***
Connect with Lesley
Access Lesley’s free online course Fill My Cup - prioritising self care for those who usually put others first
Sign up for Lesley’s newsletter and download her free Art Heals Workbook here
Check out her website at lesleyandrew.com
Follow Lesley on Instagram @lesley_andrew_art.therapist
***
👯‍♀️ Come hang out with me!
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27: Who should you be(come)? Quantum leap into your highest, most successful self

In this hugely energising episode, I talk with own coach and ‘sifu’ Karli Whitwell, a quantum self-concept and manifestation mentor who blends NLP, hypnotherapy, neuroscience and identity work to help women rewrite their reality and start calling in their goals and desires fast.
We unpack why strategy alone doesn’t quite work… and why the real power sits in who you are being, not just what you’re doing.
Karli breaks down how our identities and beliefs form in earliest childhood, why our subconscious runs the show and how we can really begin to create life-changing and sustainable results. She shows us that you really can have everything you want - and how to get it. 
We deep dive:
✨ how your self-concept shapes your 3D reality
✨ why the Law of Attraction doesn’t always work and how to replace it with the Law of Assumption instead
✨ how to flip limiting beliefs and rewire your neural pathways for better outcomes now
✨ how the quantum model shows that all versions of you already exist - including the most successful ones you’re dreaming of
✨ what it looks like to embody your future identity right now
✨ AND how to hold your new massively successful identity even when your 3D reality hasn’t caught up yet
Karli also shares personal stories and practices, including the wild manifestation of her dream life through a nightly 20-second “future movie” (which you can do too!)
🎧 If you’ve ever wondered why you “do all the things” but still feel stuck … this episode is your catalyst to ditch the shoulds, choose the reality you actually want to live in and create it right now.
❤ If you loved this episode, don’t forget to Subscribe to the podcast and leave a 5-star review. It’ll help more people discover the show and start their should-free journey too!
Connect with Karli
Learn more and apply to Karli’s High Calibre Mastermind here
Follow and connect with Karli on all these platforms:
TikTok: @karliwhitwell
Beacons: @manifestationmentorkarli
Instagram: @manifestationmentorkarli
Podcast: Thrive with Karli Whitwell on Spotify and Apple Podcasts
YouTube: @manifestationmentorkarli
Come hang out with me!
Connect with me on LinkedIn here
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26: Unbecoming the Good Girl I Thought I Should Be

I’m joined by Anna Campbell — founder of The Good Girl Rebellion, author of the book by the same name, and all-round champion for women ready to break free from people-pleasing and being the rule-abiding good girl.
Together, we talk about what it really means to do business and life your way, using ease and joy as your compass, and how to let go of all the inherited “shoulds” about what success should look like for women today.
This conversation is full of permission slips: to take up space, to do things differently, to start small, and to build slowly and intentionally - your way. Anna’s blend of psychology, strategy and feisty, loving rebellion will leave you feeling both seen and inspired to make your business (and your life) more you.
In this episode, we explore:
Breaking free from “good girl” conditioning — and why it’s about owning who you are, not changing it
How joy, ease and rest are acts of rebellion in a culture that glorifies hustle
The power of side hustles, small beginnings and building a “little, slow business”
Navigating very real financial and family commitments while pursuing your dreams
Letting yourself be multi-passionate and following your interests without guilt
Visibility, self-belief and redefining what it means to be “full of yourself”
Rebels, unite! Listen in now and get ready to break out of your Good Girl shackles. Your rebellious, most fulfilling life is waiting on the other side.
❤ If you loved this episode, don’t forget to Subscribe to the podcast and leave a 5-star review—it’ll help more people discover the show and start their should-free journey too!
Follow Anna on Instagram: @annaccampbell
Learn more about Anna on her website: goodgirlrebellion.com
Listen to Anna’s co-hosted podcast Full of Ourselves: fullofourselvespod.com
Follow Full of Ourselves podcast on Instagram @fullofourselvespodcast
***
Come hang out with me!
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25: "I should take care of everyone else first"

Today, I’m joined by the gorgeous Jo Bibby, nutritional wellness and energy coach and founder of The Energised Woman.
Jo’s coaching and mentoring work is rooted in one simple, life-changing truth: when women put themselves back at the centre of their own care and needs, everyone benefits and everything gets better.
Jo shares her own journey from postpartum depression and exhaustion to becoming an advocate for holistic self-care. She also shares her thoughts and advice around:
✨ The five core pillars of wellbeing: nutrition and gut health, movement, hydration, rest and sleep, and purpose and connection
✨ The cultural and personal pressures that keep women running on empty
✨ Practical, doable ways to build micro-moments of rest and self-care into everyday life - even when things feel busy and overwhelming
✨ Why rest is truly resistance and the incredible knock-on effects it has on everything else we do
✨ How community, support and self-advocacy can genuinely transform your health and joy
We explore why so many women find it so hard to rest, the blocks that stop us from looking after ourselves, and how we can begin to give ourselves that much deserved care.
This isn’t something that’s selfish or yet another thing to add to our to-do lists. It’s the most loving thing we can do for ourselves and the people we care about.
🎧 Listen now to start reclaiming control and power over your days and your health.
❤ If you loved this episode, please subscribe to the podcast and leave a 5-star review. It’ll help more people discover the show and start their should-free journey too!
Connect with Jo:
Join Jo’s membership: The Energised Woman Collective
Follow Jo on Instagram: @theenergisedwoman
Learn more about how to work with Jo on her website: livelifewellness.co.uk
Check out Jo’s The Energised Woman Podcast
Come hang out with me!
Connect with me on LinkedIn here
Follow me on Instagram @clubjamiepei
Join my mailing list here
Check out what else I do on my website

24: "I should scale my business for wealth and success”

On the podcast this ep: my brilliant coach and mentor, Juliane Nietsche, a business strategist and corporate positioning coach who has built not one, but two multi six-figure businesses without ever following the traditional rules of success.
Juliane’s story is a refreshing reminder that you DON’T have to tick every box, follow every template, or “scale at all costs” to enjoy massive success. She quit an MBA and moved to Paris for love; started a business when broke; and now lives in glorious Monaco working just 2-3 hours a day and regularly signing multiple 5-figure contracts with corporate clients.
All while leading herself almost entirely by intuition, her core values and an unshakable belief in herself. NOT, as we’d imagine, by following conventional business advice, rules and strategies “to scale”.
We chat all things business, but not the way you’d expect:
✨ How she navigated the messy, real beginnings of entrepreneurship
✨ Why conventional business wisdom isn’t always wise or practical
✨ Choosing personalised quality over constant scaling
✨ The power of kindness and authenticity in business
✨ Myths and realities of working with corporate clients
Juliane’s perspective is both grounding and inspiring - a sweet, relieving balm to anyone exhausted by hustle culture and the pressure to follow the latest ‘strategy’.
🎧 Come this way to discover how you can follow your own nose and create wild success by it.
❤ If you loved this episode, don’t forget to Subscribe to the podcast and leave a 5-star review; it’ll help more people discover the show and start their should-free journey too!
 
Juliane’s special offer for podcast listeners! DM her the word “NICHE” on Instagram (@female.fortune.founders), and she’ll personally send you a custom corporate niche finder video — built using their private AI tool — to help you identify your most profitable niche in the corporate world.
Learn more about Juliane’s Birkin Business Academy here
Connect with Juliane:
on LinkedIn: linkedin.com/in/julianenitsche
on Instagram @female.fortune.founders
on Youtube: @FemaleFortuneFounders
Come hang out with me!
Connect with me on LinkedIn here
Follow me on Instagram @clubjamiepei
Join my mailing list here
Check out what else I do on my website

23: "I should just follow the plan for success and happiness”

What if the “perfect” life you’ve been building - the career, the marriage, the house, the family - isn’t actually your life at all? And then you suddenly realise you never actually wanted any of that?
In this very raw, honest, heart-wide-open convo emotional alchemy mentor Fay Varsos shares her tumultuous journey of leaving behind decades of cultural conditioning, massive success, a picture-perfect wedding and a 25-year corporate career… all to finally fully start living life on her terms.
We get deep into…
✨ The heavy “shoulds” she inherited from her traditional upbringing, and how they directed her onto a path in business and away from her true artistic self
✨ The toll of emotional suppression, and how it shows up in our bodies, health and relationships
✨ The importance of asking “How do I want to feel?” rather than “What should I do?”
✨ The powerful process of emotional alchemy: feeling, naming and releasing emotions without bypassing or forcing positivity
✨ How shame and old stories keep us stuck in low frequency states of guilt, fear and shame
✨ How to elevate our energetic and emotional frequencies to meet our highest potential
✨ Navigating upheaval and loss, and learning how to embrace and even love uncertainty
Fay’s wisdom is exactly the encouragement we all need to meet ourselves with the greatest honesty, vulnerability and courage, no matter what we’re going through.
And to remember that on the other side of whatever pain we’re currently feeling, once we’ve alchemised it, is the greatest freedom we’ll ever know. Finally.
❤ If you loved this episode, please consider Subscribing and leaving a 5-star review - it’ll help more people discover the show and start their should-free journey too!
—
Connect with Fay
On Instagram @fayoflight
On LinkedIn
Come hang out with me!
Connect with me on LinkedIn here
Follow me on Instagram @clubjamiepei
Join my mailing list here
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22: Social media shouldn't be a full-time slog

I’m joined by the fabulous Amy Downes - aka The Content Wizard - who’s whose magic lies in helping small business owners find their own rhythm and style online without losing their d*mn minds to the endless scroll, the pressure to “do it all” or that flipping algorithm.
With her signature blend of strategy, heart and straight-talking realness, Amy shares how you can create content that feels fun, set boundaries that feel good and build connections that feel real and exciting.
We talk about:
✨ Why social media feels so overwhelming - and how to bring the joy back
✨ Letting your mission - not the algorithm - inform how you show up on the socials
✨ The myth of “doing it all” on the socials and finding your own pace online
✨ Amy’s brilliant “three posts a week” content plan
✨ How to batch and schedule content while also leaving space for spontaneous, authentic posting
✨ How to engaging meaningfully online so it genuinely feels fun AND helps you build genuine connections
✨ Permission to take breaks (and why your audience will still be there)
Amy’s wisdom is a gentle reminder that you get to do social media your way. You get to slow down, step back and show up as your real, imperfect, magical self.
🎧 Tune in, breathe out and start injecting plenty more fun back into your feed.
❤ If you loved this episode, don’t forget to Subscribe to the podcast and leave a 5-star review—it’ll help more people discover the show and start their should-free journey too!
—
Grab Amy’s free mini-guide Conserve Your Magic: A Guide to Calmer Social Media 
Connect with Amy:
Facebook: @amydowneswizard
Instagram : @contentwizarduk
LinkedIn: Amy Downes
Find out more about Amy and her offers on her website contentplanningwizard.com/
Come hang out with me!
Connect with me on LinkedIn here
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We also mention Connect Women in Biz and founder Corinna Nichol in this episode. To find out more and connect:
Connect Women in Biz Community on Facebook
Connect Women in Biz Community on Instagram
Connect with Corina Nicol on Facebook

21: You shouldn't have to 'break the rules' to feel safe at home

Today’s guest, Bobbie Loughlin, is a neurodevelopmental screener who works with families to build safety, understanding, and support at home. She’s also a parent with lived experience of ADHD and autism - and her journey is full of the kind of messy, real-life insight that you rarely find in the glossy parenting books.
If you’re parenting a neurodivergent child (or navigating your own neurodivergence while raising little humans) today’s episode could offer exactly the reassurance and and deep permission you’re longing for in your home life.
We talk about:
What it means to create a port of safety in your home, especially when the outside world feels chaotic or unkind
The pressure to follow the “rules” of parenting and how those rules often don’t serve us or our children
Why connection (not compliance) is the key to co-regulation and emotional wellbeing within the family
How to navigate basic needs like sleep, food and hygiene when demand avoidance or sensory overwhelm are in the mix
Why you don’t need a formal diagnosis to start seeking community and support
How to start letting yourself (and your family) be messy, flexible and gloriously unconventional
Whether you’re deep in the process of supporting a child through assessments, or just feeling the pressure of being “the different family” on the block, Bobbie’s words are a powerful reminder: you are not alone.
And you don’t have to feel like you’re breaking the rules just to create safety, peace and comfort in your own home.
Connect with Bobbie
Follow on Instagram @lighthousetherapyhub
Follow on TikTok @lighthousetherapyhub
Follow on Facebook here
Lighthouse Therapy Hub’s website: lighthousetherapyhub.co.uk
Come hang out with me!
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20: "I should be better at relationships"

Your relationships are sooo ready for a glow-up - with others AND with yourself.
In this rich and tender conversation, I’m joined by the very wonderful, heart-led relationship coach Erica Marmai whose work invites people to meet themselves - and everyone they’re in relationship with - more deeply, lovingly and honestly.
She explains the impact of early life experiences on our relational patterns, the power of radical honesty in our relationships with others and ourselves, and how we can begin to bring curiosity and deep care to all the messy, shameful parts of us we’ve learnt to hide.
I’m not exaggerating when I say that this conversation could literally change your relationships, and vastly multiply the peace and confidence you get to enjoy in every moment. We talk about:
How our early relationships shape the patterns we carry into adulthood
Why healthful, loving relationships start with the one we have with ourselves
What it really means to ‘be authentic’ in our relationships
Why self-discovery is foundational to all other relationships
Confronting the myth of the “perfect” relationship (and what it takes to get as close to ‘perfect’ as we can)
Erica’s work is a beautiful reminder that relational healing is both personal and collective; that by truly tending to ourselves, we ripple that healing, love and authentic connection outward.
🎧 Come as you are — imperfect, curious, maybe even a little tired (I was recovering from a cold when we recorded!) — and join us in a conversation that’s so beautifully honest, hopeful and human.
❤ If you loved this episode, don’t forget to Subscribe to the podcast and leave a 5-star review—it’ll help more people discover the show and start their should-free journey too!
Connect with Erica
Book a free connection call with Erica here
Follow Erica on Instagram @relate_better_with_erica
Connect with Erica on LinkedIn
Follow Erica via her Google Profile
Find out more about Erica on her website ericamarmai.com
Come hang out with me!
Connect with me on LinkedIn here
Follow me on Instagram @clubjamiepei
Join my mailing list here
Check out what else I do on my website